With all of the cars on the road, the people who are driving those cars have no choice but to look out their windscreen at their surrounds. Part of those surroundings are the marketing campaigns utilising advertising outdoors. With the popularity of holiday ventures to rural areas as well as camper trailers, not to mention urban driving becoming more and more common, there are avenues for any marketing campaign that will get seen by thousands or hundreds of thousands of people a day. The advertisements outdoors make big statements and cannot be ignored, unlike other advertising mediums, such as a reader skipping advertising pages in a magazine.

On top of guaranteed views of an advertising campaign, there is a high level of repetitive exposure to the same advertisements. The typical commuter drives the same route five days a week so that means that any given outdoor advertisement will be viewed by that driver repeatedly during the week. Repetition in advertising is difficult to obtain in most mediums but while advertising outdoors, it is one of the most cited reasons for choosing this medium for advertising.

With any marketing campaign, timing is everything. A bold advertisement is lost if there is a large amount of time, from the advertising impression, to the decision to make a purchase. Outdoor advertising minimises that time, sometimes dramatically. Advertising a product utilising an outdoor ad in front of the store where that product is sold is the most striking example of this. However, even having a product featured on the expressway will still leave an favourable advertising impression when a person stops at their local market before heading home after a long day at work.

The initial cost for an outdoor advertising campaign is fairly low as well, depending on the location and size of the advertisement. As with other marketing outlets, size and the variety of colours affects cost. However, compared to most other marketing mediums, the initial cost is most often lower and the monthly cost after the first month is more of a rental agreement and maintenance fee agreement, rather than a reoccurring fixed cost.

Tags: Advertisement, Advertising Outdoors, Marketing Campaign

This entry was posted on June 3, 2010 at 8:04 pm and is filed under Outdoor Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.