updates all information about indoor & outdoor advertising, media, promotional items, marketing, public relations, consulting.
Since 2005

Bus Advertising

Bus advertising actually traces its origins to ads placed on streetcars early in the 20th century. They may also be placed inside shelters at bus stops called bus huts. These vary, some being static posters and some being displays that are illuminated from behind.

Some business ads are installed on benches at bus stops, and others can behind inside the bus itself, usually above eye level, where they are likely to be seen by passengers seated or standing on the bus. In addition, some companies use television screens inside metro vehicles like trains and buses, and the programming on these sets can be color or monochrome.

Buses often have advertising panels placed in the rectangular area above the wheels and below the windows. They can also be painted or pasted onto placards called boards, which have slots that fit inside the fittings on the bus. Nowadays bus advertising has extended to all areas of buses.

Some of the original side and panel ads were painted onto the bus, but this resulted in a lot of downtime when the advertiser reached the end of their contract and opted not to renew the bus ads.

Now that many bus ads use self-adhesive vinyl, it makes the job of changing ad campaigns much easier. These can be easily put in place and removed, like decals. This reduces the downtime of each bus used, and the colors can be very vivid, and will stay bright longer than painted boards used to.

Screen printing has also given way to digital printing, which can more exactly duplicate digital photographs on the surface of the bus, taxi or train. These digital prints are much closer to duplicates of the original photographs used in the ad campaign.

Tags: , ,